“We’ve seen this tactic work for us,” Blue Wire SVP for business development Maggie Clifton said of offering expansive bundles to ad buyers. The companies will also explore cross-promotional opportunities, including recording Fubo content from Blue Wire’s Las Vegas studio. “Our original series have taken off and we’re aiming to supercharge that success across audio podcasts.”īlue Wire will sell ad packages that include airtime on Fubo’s TV shows as well as the more than 300 podcasts already on Blue Wire’s roster. “Blue Wire is known for its expertise in podcasting, and we’ve tapped their knowledgeable team to help maximize the exposure and reach of Fubo Sports’ podcast network,” Pamela Duckworth, head of Fubo Networks and originals at FuboTV, said in a statement.
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